The window pays rent now.
Prove it earns its keep.
Every retailer knows their online funnel to the click. Almost none know their door — how many passed, how many looked, how many walked in. DisplayPulse turns your entrance into a funnel you can actually read.
Footfall guesswork, and devices that go dark without anyone noticing.
Store visits are reported by gut feel, POS conversion is measured against an unknown denominator, and screens or sensors quietly drop offline for days before anyone in head office spots it. Both problems compound: you can't fix what you can't see.
- 01 No real denominator Conversion rate means nothing without a trustworthy footfall count underneath it.
- 02 Silent device drift A sensor or screen goes offline in a low-traffic store and nobody notices for a week.
- 03 Store-vs-store blindness No consistent way to compare footfall, dwell or conversion across a portfolio of sites.
Everything from footfall to fleet health, in one dashboard.
People counting
In/out counts per door, hourly and peak, occupancy by count — the footfall number your conversion rate has been missing.
Demographics
Aggregate age band and gender mix, processed on-device — know who's coming through the door without storing a single face.
Attention & dwell
How long shoppers linger at a window or display, and whether they engage — signal for merchandising and window campaigns.
Occupancy
Live "how many are in the store right now" for safe-capacity and staffing decisions, no extra hardware per till.
Fleet health
Every sensor and screen monitored, updated and fixed remotely — no store manager ever has to reboot a box again.
Your ceiling already has the vantage point.
one sensor per zone, mounted high · nobody identified
See your door as a funnel.
A single day at a single entrance — the shape every retailer wants and almost none can see today.
Illustrative figures to show the shape of the metric — your own dashboard shows your real numbers, hour by hour, store by store.
The door was chapter one. Now read the whole store.
A sensor per area — the door, each aisle, the tills — and every area reports its own footfall, dwell, age % and gender %. Group them into stages and the dashboard shows where traffic concentrates, which aisle holds people longest, and who shops where.
- Reach, dwell, age % & gender % — per aisle, per area
- Stage view: entrance → aisles → checkout
- Built-in insights: top traffic area, dwell outliers, dead hours
- Aggregate areas only — never individual paths
one sensor per area · proportional stage view — relative volume, not measured paths
A branded report head office actually reads.
Footfall, demographics, attention and device health per store — exported as a branded PDF or scheduled straight to the people who ask for it. The privacy line is printed inside the deliverable, so compliance never has to chase you.
- Per-store and portfolio rollup, week on week
- Conversion denominator your POS reports have been missing
- "Anonymous aggregate · no images stored" on every page
| SITE | IMPR | REACH | ENG |
|---|---|---|---|
| Northgate Mall | 98,410 | 72,140 | 31% |
| Riverside | 76,220 | 58,900 | 26% |
| Transit Hub | 66,850 | 53,010 | 19% |
Start with Fleet, grow into Connect.
Most retail rollouts start with device reliability, add footfall counting store by store, then unlock demographics and attention once the estate is under control.
Fleet
Your Android estate, under control
£4per device / month
Stop reacting to broken devices — health, remote fixes and silent updates across the whole estate from one dashboard.
Count
Know how many, and when
£9per device / month
Know your real footfall without guessing — hourly and peak numbers per site, paid from day one.
Connect
Know who — and connect your stack
£24per device / month
Turn footfall into audience — who they are, how long they stayed — and feed it straight into whatever you already use. People and passing vehicles.
See full pricing, including Insights & Intelligence for cross-store reporting →
Retail, answered plainly
Do I need to replace my in-store cameras?
Not necessarily. DisplayPulse runs on the LamasaTech AI Processing Unit paired with the PulseSight Vision Sensor, or on the SoC of a DisplayPulse display at the door or window. Many retailers start with one measurement point per entrance.
Can head office see every store from one place?
Yes — fleet management and footfall dashboards roll up across every site and area from Fleet upward, so a regional or head-office view is standard, not an add-on.
Is DisplayPulse a content management system (CMS)?
No. DisplayPulse is the measurement and management layer that works alongside whatever CMS you already use. We measure the audience and manage the devices; we never schedule or design the content on your screens.
Does DisplayPulse store faces or recognise individuals?
No. All AI runs on the device at the edge. Video is analysed locally and immediately discarded — only anonymous, aggregate numbers ever leave the device. No images are stored and no individual is identified. It is anonymous by design and GDPR-ready.
How is DisplayPulse priced?
Per device, per month, with fleet management included in every plan. Plans are Fleet (£4), Count (£9), Connect (£24), Insights (£39), Intelligence (£59). There are no site or location limits, and pricing is published transparently up to 299 devices; larger estates are quoted through an enterprise agreement.
Give your door a funnel.
Book a demo on your own estate, or get in touch.
No faces stored · Edge-processed on-device · GDPR-ready · Cancel anytime